THE GLOBAL LEADER IN NUTRITION Nestlé is the world’s leading nutrition, health and wellness company. The group is headquartered in Vevey in Switzerland and employs over 339,000 persons worldwide. Nestlé Suisse is the operating company for the Swiss market and accounts for 2600 employees at 17 sites across the country. A DUAL STRATEGY FOR E-COMMERCE INNOVATION For Nestlé, e-commerce is a growing channel and represents a unique opportunity to directly engage the end consumer. However, without an in-depth understanding of the mechanisms and of the challenges of e-commerce how is it possible to better work with its distribution partners? Olivier Gosset, Head of e-commerce sales at Nestlé Suisse explains: “To engage with our e-commerce partners, we need to understand how marketing auto

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