Pixartprinting taps its data to optimise customer journeys at scale
Pixartprinting taps its data to optimise customer journeys at scale
2 PagesTHE B2B WEB-TO-PRINT INNOVATOR Pixartprinting is transforming the B2B Web-to-print business. Originally a family-owned printing works, Pixartprinting started its digital transformation in 2000 with a web-based sales model and a focus on process automation. With uncontested leadership in Southern Europe, the company is pursuing its expansion since 2014 within the Cimpress group, the world leader in mass customisation — a Nasdaq quoted company with $1.5 billion in revenue. PREPARING FOR GROWTH Pixartprinting is currently growing 30% annually. The company wished to address some of the technical issues posed by this international expansion by implementing a tag management and data management approach. In particular, it wanted to: • optimise the ROI of its marketing solutions by general
