Tag Management in the Era of Smart Data
Tag Management in the Era of Smart Data
6 PagesTHE YELLOW PAGES CASE STUDY Tag Management in the Era of Smart Data BUSINESS CASE | YELLOW PAGES Y ellow Pages is a Canadian digital media and marketing solutions company. By enabling standardization of the company’s online customer data acquisition and simplified governance of its portfolio of e-marketing tools, Commanders Act is contributing to Yellow Pages’ ongoing digital transformation.Yellow Pages is a leading digital media and marketing solutions company offering services to small and medium enterprises across Canada. The company contributes to the success of these businesses by connecting them with local consu- mers in their communities. Yellow Pages serves close to 300,000 local Canadian businesses providing them with single-point access to a full suite of print a
