How Hulu Grows Its Social Media Engagement Using Dash Hudson
How Hulu Grows Its Social Media Engagement Using Dash Hudson
4 Pages@variety via @hulu How Hulu Grows Its Social Media Engagement Using Dash Hudson + Case StudyWe don’t have another tool that analyzes Stories the way that Dash Hudson does. Dash Hudson is very user- friendly, both visually and functionally. It makes it easy to pull all of your Stories in one place, whereas other tools are complex, overwhelming, and not as visually friendly. Tatiana Holifield, Director, Brand Social at Hulu 1/3 A key goal of Hulu on social media is to grow engagement. The streaming service brand understands that, in order to become a top social destination for fans in the competitive TV landscape, it needs to take creative risks and use data to drive decision-making. This poses several challenges. First, how can Hulu utilize data without limiting its spur-of-the-
