A Glowing Growth Strategy: How The INKEY List Leans Into Insights and Community to Propel Social Media Impact
A Glowing Growth Strategy: How The INKEY List Leans Into Insights and Community to Propel Social Media Impact
5 PagesA Glowing Growth Strategy: How The INKEY List Leans Into Insights and Community to Propel Social Media Impact + Case Study1/4 The INKEY List was born out of the belief that better knowledge powers better decisions. Since its inception, the celebrated skincare brand has used social media to fuel innovation by using it as a feedback loop with its online audience. This approach has enabled the brand to create educational content that engages and retains its burgeoning community. With growth and change comes new challenges. In response to the meteoric rise in global social media usage throughout 2020 and beyond, the INKEY team identified a need for more easily digestible still and video content to continue to connect with its audience. The team turned to Dash Hudson to access deeper i
