The case study focuses on how a global materials manufacturer improved its profit margins by 2% through the implementation of Simon-Kucher's PeerPricing engine. The company struggled with inconsistent and traditional pricing methods that eroded margins. By developing a more sophisticated pricing model integrated into a new CRM system, the manufacturer was able to provide clear pricing guidance to its sales reps. This system enhanced transparency, allowed for better pricing decisions, and reduced inconsistencies, ultimately leading to a significant improvement in profit margins.

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