MyBase by Simon-Kucher is designed to optimize customer base management, highlighting the shift from transaction-based strategies to relationship-building due to the challenges of customer acquisition in a technology-driven, competitive environment. It emphasizes the cost-effectiveness of retaining customers versus acquiring new ones, showcasing customer retention as five times cheaper and existing customers as 50% more likely to try new offers. MyBase leverages a rich data approach, context-based engagement, and organizational mindset to enhance net retention and loyalty.

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