Report
State of Pricing 2024
Simon-Kucher's Global Pricing Study reveals only 65% of companies have genuine pricing power, with significant sector variation. Amid inflation, 91% reported revenue increases, but sustainability concerns linger. Regions and industries differ in pricing power, with South/Central America leading. Future outlook is cautious, with many planning to align price increases with inflation, risking margins. The study underscores the importance of strategic pricing for profit growth.