A global fuel producer, known for innovative solutions to climate change and driving the circular economy, implemented Vendavo’s pricing solutions to optimize their pricing strategies. The company, which produces renewable diesel and jet fuel, aimed to enhance customer margins and streamline operations. By adopting Vendavo Pricepoint, Deal Price Guidance, and CPQ solutions, they improved decision-making, efficiency, and data insight across their sales and marketing divisions. Although the ROI has yet to be fully realized, the company estimates a potential margin uplift of €2.3 million, and they already regard the investment as highly successful.

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