Data Visualization Reveals Subscriber Retention and Content Readership Insights Overview Civil Beat wanted to gain a deeper understanding of user engagement on their site, as well as subscriber cohort activity. Blast Analytics & Marketing recommended custom marketing visualization dashboards using Tableau as the visualization tool, and Google Analytics as the data source. Challenge One of the challenges for a news/media outlet is to understand content engagement, in order to provide their readers with valuable content that keeps them coming back. These metrics not only tie back to part of their core mission, but are also important to those who are sponsoring specific articles. Also, Civil Beat wanted to gain a better understanding of subscriber activity on their site www.

Join for free to read