WW Boosts Subscriber Engagement and Retention Case Study Summary • WW wanted to personalize customer engagement and increase subscriber retention • The brand invested in a customer data platform to eliminate time-consuming processes and empower marketers to self- service customer insights • Partnering with ActionIQ, WW improved audience targeting and increased marketing productivity2 WW (formerly Weight Watchers) is a leading player in the $70 bil- lion-plus global weight management industry, with more than 4 million active digital subscribers and more than 700K active meet- ing subscribers worldwide. WW, which offers a scientifically prov- en program for weight loss and wellness, has expanded its origi- nal mission to include more holistic health and wellness in recent years. For it

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