CASE STUDY Global Adobe Analytics Training Initiative Leads to Customer Insights Overview As part of a worldwide (United States, Europe, Middle East, Africa, and Asia-Pacific) project to ensure all regions/brands were using a consistent analytics platform, Blast worked with VFC to create an Adobe Analytics implementation strategy. Some brands were transitioned to Adobe Analytics from a different platform while others, who were already using Adobe, received an updated implementation strategy. Challenge With the US and EMEA implementations complete, VFC wanted to maximize the value of their Adobe Analytics implementation. Training would ensure their business users understood how to use Adobe Analytics to turn their data into actionable insights. US brands included: Jansport,

Join for free to read