Data Hygiene Case Study: Hearing Aid Conglomerate Sought Data Cleansing Services The Objective: A large hearing aide conglomerate made up of several national brands had an acquisition database of more than 2.9 million consumers age 65 and older. Prior to the onset of their semi-annual campaign, they needed a reliable method of reviewing the data for inaccuracies. The Solution: Following a detailed consultation with the client and taking into consideration the age and compilation of the client’s data, AccuData proposed a custom suite of data hygiene processing that included: ? National Change of Address (NCOA LINK ) ? Locatable Address Conversion Service (LACS LINK ) ? Delivery Sequence File (DSF 2 ) ? Deceased Suppression The Outcome: Upon completion of the

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