A regional landscaping service sought a way to contact the neighbors of residents who had recently utilized their services.
A regional landscaping service sought a way to contact the neighbors of residents who had recently utilized their services.
1 PagesGeo-Proximity Targeting Case Study The Objective: A regional landscaping service specializing in tree trimming by certified arborists sought a way to contact the neighbors of residents who had recently utilized their services. The Solution: AccuData implemented geo-proximity targeting process that utilized the address of the home where services were performed as a basis for geo-coding and list acquisition. First, latitude and longitude were assigned to each of the service activity addresses based on a three-step, level-based assignment that matched at the rooftop, street/intersection, or Zip+9 level, respectively. Once the geo-coding process completed, we deployed SourcePLUS, our proprietary multi-source list technology, to identify the closest (using a predefin
