SourcePlus Case Study: A National Hearing Care Manufacturer Sought to Increase One Retail Location’s Dwindling Marketing Universe The Objective: A single source direct mail list had been the sole source of prospect data for a manufacturer of hearing aid products. Upon seeing their marketing universe steadily decline, they were determined to find a partner who could maximize their reach of qualified prospects. The Solution: AccuData Integrated Marketing proposed using SourcePlus, a proprietary multi- source list selection technology, to increase the client’s prospect universe. SourcePlus uses a custom waterfall process to identify unique records that meet specific geographic and demographic criteria within multiple consumer files, resulting in an average lift of 20% ov

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