Case Study

Clairvoyix Relies on Melissa Data Verification Tools to Deliver Accurate and Standardized Data to its Clients

Clairvoyix Relies on Melissa Data Verification Tools to Deliver Accurate and Standardized Data to its Clients

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CASE STUDY Company Clairvoyix Industry Database Marketing Challenge Clairvoyix – a Las Vegas-based consumer data management and direct marketing ? rm – performs data hygiene and data enhancement services as part of its Knowledge Factory solution. The company utilized several address cleansing solutions in the past, but none were ultimately cost-effective. Mike Schmitt, Clairvoyix CEO said, “they were all transaction-based models that essentia

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