AccuLeads Use Case: Data Reseller Utilizes AccuLeads to Improve Customer Service and Increase Sales The Objective: A growing west coast-based reseller of direct mailing services had separate sources for each list they sold. To promote efficiency and improved customer service, they sought an online solution that would allow them to use a variety of direct marketing databases and data-related services via a single point of access. The Solution: To meet the reseller’s need, AccuData Integrated Marketing presented AccuLeads, a proprietary self-service list selection and data services platform. Once registered, the reseller had instant, 24/7 access to the largest collection of national marketing databases available online as well as numerous professional- level marketin

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