Data Use Case: Energy Companies Leverage Data and Data-Related Services to Grow Their Businesses The Objective: Deregulated energy companies that utilize a multichannel approach for their marketing strategy desired a streamlined process through which they could identify prospective accounts and maximize existing residential and commercial records. The Solution: Direct marketing campaigns perform at their best when the audience is highly- targeted and the offer is relevant to their needs. AccuData Integrated Marketing supports energy companies with a holistic approach to industry-based marketing. AccuData’s energy-specific knowledge allows energy companies to target specific prospects and deliver audience-appropriate solutions that take into consideration budget and s

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