Case Study AN INCREASE IN SALES AND BRAND AWARENESS DUE TO ONGOING TESTING, DYNAMIC VISUALS AND A WIDE MIX OF CHANNELS To increase brand awareness and sales, yallo is working with Webrepublic to develop a digital marketing framework that combines creation, media and remarketing in pursuit of a new strategic direction for all the company’s digital activities. Ongoing A/B tests and dynamic ads improve understanding of the respective channel’s target audience, enabling the relevance of the advertisements and thus their performance to be enhanced. INITIAL POSITION?. yallo is expanding its product portfolio in 2018 to include post-paid services and undergoing a

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