Case Study ENHANCED PERFORMANCE THANKS TO PROGRAMMATIC CAMPAIGN WITH HIGH-QUALITY DATA FROM SWITZERLAND In close collaboration with its customer Miele and media group Tamedia, digital marketing agency Webrepublic successfully reached the target group of a promotional campaign for ovens and ranges at the moment of the purchasing decision. The programmatic playout was based on high-quality, anonymous data from homegate.ch, part of the Tamedia network. The result: an interaction rate four times higher than that obtained with Google Audiences. INITIAL POSITION?. For a period of one month, Miele employs a promotional campaign to advertise ovens and

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