Aware that they could use a fresher-upper, Damart’s marketing team decided to redesign of all their online product pages for the US, UK, and French sites - as well as the ‘Damart sportswear’ pages. They decided to focus on three important elements. First, the ‘look and feel’ of the color selection icons needed an update. Second, the product thumbnails looked out of place. Finally, and most importantly, the ‘Add to the Cart’ CTA was very low on the page - below the fold - which they believed discouraged clicks and transaction conversions. Using internal resources, they modernized the look of the product pages by pulling up the main CTA, moving the thumbnail images to a more conventional location, and redesigning the style icons to be more visually appealing. CHALLENGE Damart UK

Join for free to read