Avid Increases Transactions by 34% with Promotional Banners Avid is a trailblazer for multimed ia content creation. Its nonlinear editor was the first to digitize video content, effecti vely changing the media and entertainment industry. T oday, Avid platfo rms are trusted by audio, music, film, an d television professionals to create, manage, and distribute content. CH AL LEN GE Avid wanted to optimize how it displayed promotional offers across its site to increase conversions and further cultivate customer loyalty. T EST Avid offers a bonus gift with each subscription to its Media Composer software—a point the team wanted to highlight to visitors on these product pages. Using an A/B test, Avid decided to experiment with the offer’s placement and presentation to see what e

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