The Story Damart was founded in 1953 by three brothers who developed and patented Thermolactyl, a unique man-made fibre now renowned for its ability to provide warmth without lots of bulky layers. Damart has since become a leading brand in the mature clothing category, with more than 4 million customers in the UK and an annual turnover in excess of £110 million. This extensive pool of customers built over years of trading presents some targeti

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