Dannon’s website includes a section where clients can save codes, as part of a loyalty program, that come printed on many of their products. These codes can later be redeemed for other products or discounts. Dannon’s marketing team wanted to increase the number of registrants of this loyalty program on their Spanish website. However, they had a feeling visitors were getting confused between the ‘register’ and ‘login’ CTAs, both of which were shown on the same pop-up. In an effort to make the website clearer and more user friendly, they decided to try using a tab system, instead. CHALLENGE Dannon increases loyalty program registrations by 29% The iconic brand Dannon is known around the world for their yogurts and other dairy products. Founded in 1919, Dannon’s history has bee

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