product landing page optimization Cluse increases transactions with Known for their modern, simple, and elegant watches & jewelry, Dutch watch brand Cluse has established itself as one of the fastest- growing accessories brands. Challenge Cluse noticed that the bounce rate for their product landing pages was high and found that not many users clicked through to the product display pages. There was no clear call-to-action for the user to progress to the product display page. Test Hypothesis To encourage more users to click through to the individual product pages Cluse set up an A/B/n test including different CTA color variations. The “View Details” CTA button was inserted below the product image, linking to the respective product display pages (PDP). With a clear CTA the objec

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