As with the other brands in the L’Oréal Luxe portfolio, YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. For this reason, optimizing every aspect of the homepage and checkout funnel is key to making sure consumers purchase on the actual YSL Beauty site. One of the crucial questions that needed answering was, what is the best order of the menu bar tabs? As a high end fashion house, YSL Beauty has plenty of news and products to showcase - but they still didn’t know what to emphasize on the homepage menu bar to maximize transactions. CHALLENGE Yves Saint Laurent Beauty Increases Online Transactions by + 10% Part of the L’Oréal Luxe brand portfolio, Yves Saint Laurent Beauty is known around the world for their luxuri

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