evalueserve.com Case Study – Customer Retention Reducing Customer Churn - Telecommunications Company In highly competitive consumer industries, only robust churn prediction models can inform effective retention strategies that reduce voluntary churn and improve the return on investment from marketing programs. Client A leading European telecommunications operator Industry Telecommunications Business Challenge Reducing the currently high voluntary churn through the creation of properly targeted retention campaigns Evalueserve Solution After working with the client to understand their business problem, our experts created a comprehensive customer churn model to classify customers based on their risk and value. This allowed us to recommend marketing strate

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