How VodafoneZiggo Reduces Customer Churn and Increases Engagement Using Real-Time Data
How VodafoneZiggo Reduces Customer Churn and Increases Engagement Using Real-Time Data
3 PagesVodafoneZiggo, a leading Dutch telecommunications company, leveraged BlueConic to unify customer data, enhance engagement, and reduce churn. By integrating real-time data from multiple sources, they personalized product recommendations, optimized ad targeting, and improved customer support. This resulted in increased click-through rates, product detail page visits, and add-to-carts. Their churn prevention strategy, which routed at-risk customers to support via chat, reduced churn by 4.53% and won a DDMA award. VodafoneZiggo’s ability to activate first-party data in real-time improved customer experiences, optimized ad spend, and drove significant business growth.
