Case Study Client Leading freight transportation and logistics company. In a business-to-business context, managing customer attrition is one of the most critical components of profitable growth. The ideal situation is one in which the customer feels valued and loyal to the company, however every business unfortunately deals with the loss of customers. It is therefore necessary to identify those customers at risk of being lost and maximizing the opportunity to approach them with tailored incentives or other contextual retention offers. Evalueserve was approached by a client in the freight and logistics industry interested in identifying and retaining their most profitable customers, in addition to understanding the triggers behind their near 30% customer churn rate. Due to the la

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