Case Study Customer Pricing Perceptions in the Grocery Industry PHASE 1 Client Objectives A supermarket chain came to TrendSource with a specific request — to confirm or dispel the customer perception that their prices were more expensive than the competition. Armed with the most accurate information from a competitive pricing program, the client planned to evaluate their marketing strategy and reposition themselves as needed. PHASE 2 Discovery Using TrendSource’s QUEST methodology to understand and address the strategic priorities of the client, TrendSource uncovered additional opportunities for the client to consider that would return the most actionable insights. The client would undoubtedly benefit from instituting the following: • Customer insights research to un

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