Case Study Battling Price Perceptions: Grocer Seeks to Understand Customers Client Objective A Fortune 500 grocer came to TrendSource with a need to gain a better understanding of their customers and perceptions of their competition in a specific region. Specifically, the client hoped to determine customers’ perceptions of their prices, quality and service in comparison to their competitors. Key questions were identified: • Determine customers’ price perceptions of the grocer in comparison to competitors, both in terms of overall price perception and price perception across specific products categories. • Determine customer thoughts surrounding produce and frequency of purchase; specifically, with price and selection. • What customer experience factors are most impo

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