Rimi Baltic, a leading grocery and convenience retailer, partnered with Revionics in 2018 to modernize its pricing processes and move away from manual, Excel-based methods. The goal was to adopt a data-driven approach to pricing that would align with their customer-focused strategy. By implementing Revionics’ price optimization platform, Rimi Baltic was able to balance competitive pricing with healthy margins, improving price perception across all markets. The rollout, completed in less than a year, allowed the retailer to refine pricing strategies, enhance visibility, and achieve strong growth. They continue to explore further optimization opportunities, including AI solutions for dynamic pricing in their Fruits and Vegetables department.

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