Case Study Produce Is Center Stage For Grocery Shoppers PHASE 1 Client Objectives In support of a major initiative to provide best-in-class produce experiences for their grocery customers, a Fortune 100 national grocer came to TrendSource with a need to better understand their competitive position against other grocers in this space. With this objective in mind, TrendSource used the framework of Blue Ocean Strategy combined with the TrendSource QUEST for Trusted Insight to determine an approach to the research and consulting engagement. PHASE 2 Program Development and Keys to Successful Implementation Armed with the objectives of the initiative, TrendSource took the lead in establishing how to design the research to ensure an actionable result. 1. The most critical step

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