evalueserve.com Case Study Customer Identification Online Retailer Many businesses collect data on customer behavior, preferences and demographics. How best to use this wealth of information to identify customer segments and define comprehensive go-to-market strategies? Client A leading online retailer of alcoholic beverages Industry E-commerce; Alcoholic Beverages Business Challenge Gaining a better understanding of customer segments and behavior to: • Increase revenue • Decrease customer churn Evalueserve Solution To maximize the insight into the customer data, we recommended a progressive customer analytics approach that combines transactional, behavioral, product, demographic and click-stream data. This involved preparing a data mart highlighting a sin

Join for free to read