evalueserve.com Case Study: Customer Identification Identify customer segments to define Go-To-Market strategy Client A leading alcoholic beverages e-retailer Industry E-commerce; Alcoholic Beverages Business Challenge Identify customer segments and understand customer profiles to: • Increase Revenue • Decrease Customer Churn Evalueserve Solution We recommended a holistic customer segmentation approach combining transactional, behavioral, product, demographic and click-stream data. Our solution involved preparing a data mart highlighting a single truth version of all customers and performing exploratory data analysis; using hierarchical and non- hierarchical clustering in creating customer segments and classifying insights into customized views. Business Impact Our Solution enabled the cli

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