evalueserve.com Case Study Customer Identification Electronics and Networking Supplier Progressive customer analytics helps make the leap from having data on customer behavior to having insight that can properly inform a successful cross-sell strategy. Client A leading electronics and networking company Industry Electronics Business Challenge Analysis of 10 years’ worth of customer transactional data to enable the creation of a successful cross-sell strategy Evalueserve Solution Our experts applied progressive customer analytics to the client’s considerable database of transactional, behavioral, product and demographic data. Methodologies included RFM and Market Basket analyses. We developed a customer segmentation model and identified relevant products f

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