Cross-channel approach helps Etisalat become Egypt’s leading mobile telecoms provider

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Cross-channel approach helps Etisalat become Egypt’s leading mobile telecoms provider SUCCESS STORY When Etisalat expanded into Egypt in 2007, Vodafone and Orange dominated the market. Through its innovative cross-channel approach, Etisalat has rapidly built its business, harnessing the surge in mobile communications boosted by the Arab Spring. The company now has over 35 million subscribers and is the second largest mobile telecoms prov

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Cross-channel approach helps Etisalat become Egypt’s leading mobile telecoms provider

Cross-channel approach helps Etisalat become Egypt’s leading mobile telecoms provider

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