Optimize Your Mobile Marketing for Cross-Channel EngagementTable of Contents Marketing to a Mobile-First Audience Integrating Email and Mobile for Maximum Engagement 1. Define Your Marketing Goals 2. Architect the Customer Lifecycle 3. Automate Cross-Channel Messaging 4. Measure and Refine Performance Make Mobile Meaningful With Iterable 3 4 5 7 8 10 11 Optimize Your Mobile Marketing for Cross-Channel Engagement | 2Marketing to a Mobile-First Audience The modern mobile consumer is always-on and connected: 77 percent of all U.S. consumers have smartphones, attached to them like extra appendages. Consumers are empowered to access the digital world at a moment’s notice—whether they’re seeking information on their own or having it delivered directly to them. Mobile devices offer

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