SUCCESS STORY: ETISALAT 300 percent collection response rates and three-month ROI from largest Genesys EMEA deployment on Etisalat private cloud Business opportunity Egypt’s leading mobile telecoms provider, Etisalat, wanted to raise the 10 percent response rate it was getting for SMS-based promotions inviting customers to take new services. SMS was practically free, so the company didn’t want to break the bank on a new solution. Genesys solution The issue was that SMS was not only used for marketing promotions, but also for unpaid bill reminders. These mixed messages often went unheeded, with low response rates. The answer was a pure SIP-based outbound IVR system deployed in-house on a private Etisalat cloud; the biggest implementation of its kind in the Middle East. When

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