CASE STUDY Advertiser: A global web services company Campaign Type: Connected TV (CTV) © 2018 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach • Ran a CTV campaign with a focus on cost efficiency and audience engagement • Ramped up budget within the first weeks of the campaign • Tested a variety of private marketplace (PMP) CTV deals and optimized to performance Results • Achieved $0.03 CPCV, outperforming the CPCV reached on the UGC platform by 2x • Maintained a 95% VCR throughout the campaign Brief • Test the potential of CTV to deliver a more efficient CPCV than the $0.06 benchmark achieved from previous campaigns on a UGC video platform • Maintain a

Join for free to read