© 2018 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach • Imported custom audiences into Xaxis’ proprietary data-management platform (DMP) for activation • Activated CTV audience targeting through The Trade Desk platform • Targeted relevant private marketplace (PMP) deals to serve ads to relevant content Results • Successfully scaled CTV campaign to custom automotive audience • Delivered CTV commercials across premium, professionally-produced content • Achieved an average VCR of 97% or higher Campaign Goals • Maximize reach to custom automotive audience segments • Maintain an average video completion rate (VCR) above 90% • Focus spend on the big screen to ca

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