User-Generated Content (UGC) refers to content made and shared by product users, such as social media posts or reviews. It's typically unpaid, can vary in quality, and may lack brand control, but is valued for its authenticity and low cost. Influencer-Generated Content (IGC), however, is created by influencers specifically for a brand, often under contract. It tends to be high-quality, aligns with brand messaging, and reaches specific audiences effectively, but it can be costly and lacks the spontaneity of UGC. Both UGC and IGC are valuable for digital marketing, each offering different advantages based on brand needs, campaign goals, and budget constraints.

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