© 2019 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Approach • Used the Publisher Management Platform to activate a set of hand-selected CTV deals from premium networks • Secured first-party deals focused on live, awards show content • Launched a Nielsen Connected TV Analytics study to measure the effectiveness of the campaign running in parallel with linear TV Results • Live sports Private Marketplace deals drove 17% of total CTV spend, featuring events like NFL and NCAA college football games, and prime time award shows such as the People’s Choice Awards and the CMA Awards. • Based on the Nielsen study conducted from Nov – Dec 2018, the campaign achieved the following: • TV ads

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