Discovering innovative ways to reach new prospects outside of broadcast TV • CTV is well known for its high viewer engagement (measured by historically high completion rates), which made the channel the perfect choice for the advertiser’s goal of raising brand awareness. myTV SUPER’s availability on multiple devices also allowed the advertiser to manage the same campaign across a variety of channels for maximized, controlled reach. • Cadreon decided to run two PMP deal types in its campaign: one that served across CTV, PC, tablet, and mobile (All Devices) and one that served only on CTV (through the myTV SUPER set-top box). • In under four weeks, the campaign had generated over 820,000 completed views in a cost-effective manner. • Both "All Devices" and "CTV" deal types delivered more e

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