Partner: Rise Interactive (Rise) Advertiser: Arts and Crafts Retail Chain Buying Method: Connected TV (CTV) + Factual’s Geopulse Measurement Premium partnership seeks innovative strategy When the advertiser unveiled a new product line, they turned to their digital agency of record, Rise, whose fast- growing programmatic team has an innovative approach to CTV. The new product line was born from the advertiser’s partnership with a popular media and lifestyle company, whose premium content attracted the ideal audience for the product. Rise proposed a holistic strategy that drove awareness from the top of the sales funnel to the bottom and further extended measurement from digital to offline. Running on CTV to meet the perfect audience at every stage of the funnel Rise p

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