Case Studies 1 CommCreative Accelerates a Client’s Sales Pipeline by 247% CommCreative, a Boston-area digital-first marketing agency serving the technology, healthcare, and manufacturing sectors, signed a new cybersecurity client. The client needed to accelerate pipeline. To do so, Amy Grucela, Director of Strategy for CommCreative, and her team used market research and a proven approach to create better messaging and content, showcased on a more robust website. Amy then wanted to use ABM to build meaningful pipeline for the client. Executive Summary Using a proven account-based marketing (ABM) strategy, CommCreative helped a cybersecurity client accelerate pipeline by 247%. The strategy included new messaging, content, and website. Solution “As an agency,” said Joanna

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