Oracle + Bronto Improves Customer Acquisition Cost by 67% with LeadCrunch Bryce Roberts, Manager of Demand Generation at Oracle + Bronto, is always searching for “bedrock” lead gen vendors and possible demand gen breakthroughs. Bryce manages over 20 different lead gen channels for Oracle + Bronto, a company that makes commerce marketing automation for high-growth retailers. He looks at things like lead costs, conversion rates, pipeline, and deal velocity. “When building my demand gen plans, I use that analysis to identify the sources I can count on,” said Bryce. “I get five calls a week from lead gen vendors who promise the moon,” said Bryce. “The message is always the same. They tell me they have a large database with lots of filters.” Bryce had a hypothesis. He had t

Join for free to read