Case Study
Cloudera uses Intent data to drive hyper-targeted Account-Based Marketing
© 2019 Bombora www.bombora.com/data @bomboradata 2500 accounts in the original list out of 700 were ‘in market’ Hadoop, Big Data, Big Data Analytics, BI, Predictive Analytics, Data Management, Data Management and Data Science “Our ABM campaigns have blown away our executives and sales teams by their performance and immediate impact on our business. The fact that we have consistently increased our investment and have proven ROI speak volumes for the work Just Media has done with Bombora and Demandbase.” Heather Sutherland, Marketing Director, Cloudera Cloudera provides a modern platform for machine learning and analytics optimized for the cloud, which helps global businesses build and deploy AI solutions at scale. Cloudera identified a set of 2,500 accounts with th