Account-Based Marketing (ABM) platforms help align sales and marketing by targeting high-value accounts with personalized strategies. These tools automate lead identification and nurture promising accounts, increasing conversion rates and customer lifetime value. The Spring 2025 Customer Success Report highlights top ABM vendors—like 6sense, Demandbase, Metadata, and Terminus—based on customer references, market presence, and company performance. Award tiers include Market Leader, Top Performer, and Rising Star. Platforms like pharosIQ, Madison Logic, and Leadspace are recognized for innovation and results in driving account-level engagement and measurable ROI.

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