Case Study: Citibank Solution: Try yourself: Say “Hi” on +91 70655 52484 Gupshup offered Citibank a customized solution with its Smart Messaging API, enabling one-way and two-way communication on a single platform with multiple messaging channels across all geographies. Gupshup provided Citibank with a Global Messaging API that handles transactional and promotional SMS, WhatsApp alerts and WeChat notifications. Additionally, Gupshup’s smart messaging platform enabled Citibank users’ Opt-in and Opt-out management for various messaging channels including WhatsApp, mobile web-widget Link tracking services to gather real-time information from Citibank consumers such as account preference details, card requirements and KYC documents. Citibank also used Gupshup’s mobile marketing tools

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